Synergy Circles: It's Not Your Ordinary Teamwork An Interview
with Greg Cortopassi
By Cinda Daly
With the impetus of ITIL v3 challenging every organization to break out of the
departmental silos and fuse IT services with the day-to-day business
operations, collaboration and synergy—not just ordinary teamwork—will be
needed. Greg talks about some common dysfunctions of a team, suggests alternate
ways of thinking about teamwork, and how to break through into peak
performance.
Daly. How do you define teamwork?
Cortopassi. At the most basic level, teamwork is the often cited motto:
'together everyone achieves more.' When we put teams together—whether in
defined corporate departments or ad hoc to address a particular project
initiative—the underlying intention is that when we come together and are
aligned toward a common goal, we get more done than by acting individually.
Whether the motto plays out every time is something else entirely.
Daly. Good team leaders work hard at building team spirit and fostering a team
culture that keeps the team focused and energized. So often, however, these
team building activities lose their luster. Why do you think that is?
Cortopassi. Three main factors sit beneath the surface. The first is that we
have an unrealistic assessment of the power of our social conditioning. In this
culture, most of us were raised, rewarded, and reinforced to be winners, to be
number one, coached into believing 'if you want it to be done right, do it
yourself.' The American entrepreneurial, risk-taking culture, as a rule,
doesn't foster solid conditioning around community and teams. There's a core
conditioning, imprinting if you will, of a very individualistic, powerful,
self-willed culture. What's in it for me? When we go into an organization and
get on a team with a group of other individuals, we bring that conditioning
with us. So, the reality is that this conditioning has a huge impact on the
short- and long-term success of our team building efforts.
Daly. How are teams most challenged?
Cortopassi. They're most challenged by diversity, the ability to deal with
different viewpoints and different ways of doing things. Rarely do we have a
problem with others who agree with us and our way of doing things. If the
purpose of a team is to expand its services and abilities and leverage its
resources, it requires a diversity of viewpoints, experience, competencies,
levels of responsibility, and power. When these components are not harnessed,
the team can become a tremendous vehicle for conflict and dysfunction. When
these team components are harnessed, it can be an incredibly powerful vehicle
to leverage the team's collective resources and achieve extraordinary results.
Daly. How do we address the conflict that arises from this challenge of
diversity?
Cortopassi. Group dynamic research has defined four stages of teams: forming,
storming, norming, and performing. Idealistically, when we form a team around
an initiative, we believe that we will naturally align with the goals when we
come together. However, when we bring in people that are not like us and are
diverse in how they approach the world or solve problems, it is inevitable that
storming will occur. The research has clearly identified that this is when
teams fall apart because they are not mature enough to recognize the value of
conflict and mold it into an organizing force. However, it's through the
storming that we form the roles, how the team will work, and where the power
sits. If teams can work through the conflict, the storm, they will
"norm"—agree on how they will play—and then they will perform.
Daly. Let's get back to the three factors that undermine teams. You talked about
diversity. What are the other factors?
Cortopassi. The second factor is that we underestimate what it takes to change
old behaviors into new ones. All too often team building is a single event or
it becomes the flavor of the month with an expectation to motivate people out
of behaviors that they have spent twenty, thirty, or forty years getting into.
People are just supposed to hop up and change a lifestyle in a day, a week.
It's like being overweight and going on a fad diet to lose it. Research is now
showing that most fad diets do not work in the long run because people are not
realistically addressing the lifestyle changes that need to take place to not
just lose weight, but keep it off.
The third factor is that the team building efforts are not integrated and
reinforced. Managers talk teams, but act individually. Companies talk teams,
but reward people individually. We talk teams, but lead in favor of the people
who are winning over the people who are losing.
One of my first team building initiatives was working with a real estate sales
team. We developed extensive, fancy vision, mission, and operating principles,
but the company didn't change the compensation. Consequently, there was no
reason to work together when it came down to the bottom line. 'If I'm being
rewarded for individual results, why invest my time and energy to work with
someone who is in competition with that?'
Leaders must continue to nourish the team to keep momentum and reinforce the
desired outcomes of the team initiative with systems, process, technology, and
compensation. Until every member of the team can find the core meaning in the
initiative for themselves and commit to the process of changing old habits,
it's just a great short-lived strategy.
Daly. One of the primary calls to action in the new version of the IT
Infrastructure Library is to integrate IT strategy and operations with the core
business. It's no longer enough to work side-by-side. Disparate teams have to
completely blend their efforts to achieve the shared goal. It may be calling
for an order of teamwork that many may not be ready for.
Cortopassi. What I know for sure is that the mind is
not separated from the heart, and we hope they work together. And in business,
organizations are not made up of separate parts, and we hope they work
together. If we are going to stay competitive in an ever-changing economy that
demands agility and responsiveness, we have to become more integrated in the
way we service our customers.
Teamwork isn't just the latest strategy where 'I'll go work
with those people over there.’ Integration is a new way of participation in
business, a new way of living and working. It starts with integrating the
perspectives, personalities, values, and assets of each of the individuals.
This is how you create the value for integrating the various functions.
The idea of integration is first to build our own capacity
for what we're good at in our personal and professional lives—exploring,
developing, maturing, and growing beyond the way we have done business in the
past. Most IT people are excellent at technology and not necessarily at
interpersonal skills. It's important for IT to build that muscle, and for
customer service to build the muscle for understanding technology. The greater
our capacity, the greater is our ability to serve the larger whole. Like anyone
who has ever worked out knows, you don't get buff by going to the gym for just
two weeks. And, even if you do stick with it longer, rarely will you stay buff
if you do not improve your diet, exercise, stress management, and overall
lifestyle. Organizations, just like the human body, are made up of integrated
systems taking into consideration all aspects of the individual's and team's
capacity to achieve those shared goals.
Daly. You characterize your program, Synergy Circles, as
the teambuilding structure for the twenty-first century. How do you define
collaboration within this context?
Cortopassi. There are three major stages of collaboration.
Stage one is the scenario where the people at the top see the need to
collaborate and understand the downstream value. So, they put people together,
rally them for the cause, and send them on their way. Many corporations get
stuck at this first stage because they view it as another task to be
accomplished ASAP and don't build the value for why they are together or get
buy-in from the team members.
In my experience, people who are forced to be a part of a
team don't actually work better together. At this stage people often feel
obligated to work together and see the task as something they have to do to
keep their job. As soon as the team project is over, individuals go back to
their separate ways behaving in the same old ways until the next mandate.
Daly. You have described a rather dysfunctional scenario at
the first stage of collaboration. What's next?
Cortopassi. I wouldn't call it dysfunctional, but, rather
unrealistic. People don't buy-in when they feel left out. If the implementers
are not a part of the new directive, they have no ownership. So, the second
stage emerges when we put people together and spend time establishing the
shared and individual value for why they are coming together. Time is invested
to identify and upgrade the current behaviors, processes, and systems that do
not support the goal of teaming. When you have goal clarity and team alignment
and every member knows the value of coming together, teams can achieve true
collaboration.
Daly. Do second stage teams define themselves
differently—in other words, are there different roles to play? Is there a power
structure?
Cortopassi. Collaborative teams are like other teams—they
have a power structure and defined roles. However, collaborative teams invest
time and resources to know what those roles are, clearly understand the assets
and liabilities of each one of its members, and define how they play together.
I've never seen a high performing team without trust. I've never seen a high
performing team without an effective exchange of information, good
communication. I've never seen an effective team that hasn't found a way to
leverage diversity.
Daly. What is the third stage of collaboration?
Cortopassi. Synergy.This highly sought-after stage is made
up of a series of ten core competencies that must be developed before a team
can experience it. There is a strong foundation of ownership, personal
responsibility, dependability, trust, integrity, effective communication, etc.
There is an ongoing process of leveraging individual core competencies within a
team while continuously upgrading everyone's level of performance and
leadership. Each person grows and improves to a point where the group itself
goes beyond project and task management. It becomes a creative, dynamic life
force. It's not just a strategy. It transcends strategy.
Daly. Have you ever seen anyone reach that level of
synergy?
Cortopassi. Absolutely. No question about it. Although
uncommon, the teams I've worked with that have achieved this level of
performance do so as a result of an agreed upon set of practices designed to
develop a deep root system, a maturity within the team members. They are
involved heart-and-mind in the process and understand that it is one thing to
want high performance and another thing to create it.
Daly. Let's explore your comment that you've never seen a
high performing team without an effective exchange of information.
Cortopassi. We call this transparent communication, one of
the core competencies of synergistic teams. The sharing of information is the
primary organizing force in any organization. One of the principles of synergy
circles is 'clarity and alignment = effectiveness.'
Everyone has expectations, projections, and opinions on the
best way to do something. Since we are all unique, it is critical to share this
information to create a common alignment. Without it we waste a tremendous
amount of time and energy making inaccurate assumptions, managing hidden
expectations, and subtly manipulating others to meet one's desired outcomes. It
is common for people who get frustrated in environments where there is little
transparent communication to complain, talk behind people's back, make excuses,
blame, and backstab, and then wonder why they're not playing at a high level of
performance.
Daly. What other core competencies need to be in place to
build the foundation for synergy?
Cortopassi. The first core competency is becoming aware of
the responsibility we have to own our choices, understand the repercussions of
our choices, and be able to shift our choices as needed. We will not change
what we are not aware of. If we continue to do what we've always done, we will
continue to get what we've always gotten.
Transformation is another core competency, the ability to
transform outdated practices, excuses, and limited thinking into opportunities,
possibilities, and a whole new level of play. One of the muscles teams need to
develop is the ability to transform—face the same situation, but make a
different choice in how you handle it.
Peak performance doesn't show up out of everything being
good and positive all the time. Mistakes and conflict are part of being human.
Pain and conflict are fertilizer for peak performance. We need to learn to
transform conflict into organization, transform problems into opportunities,
transform doubts and fears into solutions, and turn those challenges into a
higher level of play. The question is how are we playing, and is this the best
we can do? Are we allowing our process to help us grow as a company, a team, an
individual? Are we learning from our challenges? Or, are we just using the
problems and conflicts as an excuse for why we can't get to that next level?
Daly. When do you know that you have achieved synergy?
Cortopassi. Synergy is a by-product of a mature team. No
one can control when synergy happens or not. The creative process doesn't work
that way. Synergistic teams have a foundation that they all believe in. For
example, any team that has made it to the Super Bowl has good teamwork; they
wouldn't be in contention if they weren't good. So, what makes one set of
people that has practiced just as hard, has just as strong athletes, and good
playbooks become the Super Bowl Champion, or not? Synergy.
When synergy appears, something occurs beyond what the team
knew, something beyond the plan. There's no play for it, no perfect leader that
led that one situation. We know we have a greater capacity—but how do we tap
into it? When mature people connect at a level beyond what they are used to
doing or what they think they know or have plans for, something incredible
shows up.
Daly. What are synergy circles, and how do they work?
Cortopassi. Synergy circles are an approach to develop the
foundation and maturity needed to build and sustain high performing teams. It
uses a very practical strategy, birthed out of twenty-eight years and 3,000
programs integrating people, process, and technology toward a common,
organizational vision. It's a choreographed dance between the individual, the
group, and the leader—an integrated process where we leverage individual
competencies and team performance to build individual and organizational
capacity and catalyze the potential that resides within. The process blends
individual and group development initiatives, drawing upon the benefits of
group dynamics, to foster a creative environment where innovation and synergy
can emerge.
Greg Cortopassi is featured in the pre-conference workshop,
"Synergy Circles: Team Building for the 21st Century," an interactive
workshop designed for groups and/or established teams of five or more from the
same company.
http://www.thinkhdi.com/hdi2008/session.aspx?SessionID=1135
This unique opportunity will introduce your organization to
the vital components of Synergy Circles and help you transform ordinary team
work into collaborative, breakthrough performance. Learn more about Greg's
programs at http://www.launchyourdreams.com.
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