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Keynote Presentations
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Keynote 1: Do We Need All These Elephants?

Monday, November 09, 2009 8:00 AM - 9:15 AM

The old touring circuses of early last century were fascinating conglomerations all at once: loud, aggressive, seductive, mysterious, exotic and scary - just like modern day IT! These old extravaganzas had their own language, their own laws, their own rules and their own infrastructure. Circuses were self-contained entities that were perpetually morphing to meet the challenge of different business and social pressures, with processes for managing and supporting their infrastructure. They survived through tough times and boom times, but how did they handle the tough recession times? IT service management has many parallels with these circuses…so what can we learn from them? Step right up for the time of your life as industry icon Malcolm Fry takes you on a journey where all of these questions will be answered.

Malcolm Fry

Fry Consultants
Independent Executive Consultant

As a recognized IT industry luminary with over 40 years experience in Information Technology, Malcolm Fry serves as an Independent Executive Advisor, and brings an unparalleled breadth of knowledge and experience in IT business and technical issues. Malcolm is the author of many publications on IT service and support, has had numerous articles and papers published, and is regularly contacted as a source of information by technology journalists. His latest publications are 'A Step-by-Step Guide to Building a CMDB’ and a new ITIL complementary book 'How to Build a Service Management Department'. Malcolm was also a member of the v3 Advisory Group and a mentor for the 'Service Operations' book. In April 2009 he was awarded the prestigious ‘Ron Muns Lifetime Achievement Award for IT Service and Support.’