Marketing Opportunities

As the leading professional association for the IT service and technical support industry, HDI offers many opportunities to showcase your products and services to the world’s largest and most prestigious group of professionals in the industry. Our members rely on HDI for targeted information on the latest and best technologies, tools, and trends. Take advantage of HDI’s innovative, high-value programs to get your products and services directly in front of the service and support professionals who use them.

Download Media Kit (665 KB).

Online Advertising and Sponsorship

ThinkHDI.com Advertising
Reach nearly 30,000 visitors per month with advertising on ThinkHDI.com. Vertical banner ads provide a powerful and effective opportunity to deliver your message to technical service and support professionals.

eZine Advertising: “Industry Insider” and “Industry Insider – Service Management Edition”
HDI’s twice monthly eZine delivers powerful industry news and trends to a subscriber base of more than 67,000 highly qualified technical service and support professionals.

“Industry Insider – Service Management Edition” runs the second Wednesday of each month and focuses on IT service management, ITIL, performance measurement, and more. “Industry Insider,” delivered the last Wednesday of each month, addresses developments in technology and industry news. It includes management tips, research trends, and membership information. Download the Media Kit above for details on ad size and position.

White Paper Sponsorship
Sponsored white papers position your company as an industry thought leader and provide value-added content for our constituents. Download the Media Kit to learn more about options for Featured White Papers and Cost-per-Lead White Papers.

Webinar Sponsorship
HDI offers both regularly scheduled and special event webinars covering industry best practices, emerging trends, and service and support leadership. Webinars are promoted to the HDI marketing base of more than 67,000 technical service and support professionals. Sponsors will be included in webinar promotion and will be furnished with a listing containing all contact information for webinar registrants following the webinar.

SupportWorld Magazine Print Advertising

Six times per year, SupportWorld provides HDI members and industry subscribers with news, reviews, tools, trends, and special features to help them make the most strategic and effective decisions on everything from people management to tools selection. Download the Media Kit for print advertising rates and specs.

Research Advertising and Sponsorship

HDI offers a limited number of premium placement, full-page print ads in these reports:

HDI Practices & Salary Survey Report
This report is downloaded more than 46,000 times annually and mailed in print form to HDI’s members every year. Leveraging the power of 7,500 members and the global industry at large, HDI conducts an in-depth survey of support centers’ practices and operations, metrics, demographics, and salaries. The resulting report provides an overall look at the state of the industry.

Customer Satisfaction Benchmarking Study
The worldwide CSI Benchmarking Study is conducted every year to measure the customer satisfaction level of technical support centers using the HDI Customer Satisfaction Index Service. This report allows support center managers to benchmark performance against the industry as a whole and target comparisons based on company size, industry, and other demographic areas.

Conference Opportunities

HDI Annual Conference & Expo
Participate in the largest, most-respected IT service and technical support educational event. The HDI Annual Conference & Expo brings you face-to-face with more than 2,000 support practitioners who are searching for solutions to their challenges and goals. Opportunities are numerous and include exhibitor booth space, conference bag sponsorship or inserts, welcome reception bar sponsorship, and demo presentations/new product launch. Download the Media Kit for a complete list.

HDI Annual Service Management Conference & Expo
This event is designed for IT service and support professionals who want in-depth coverage of service management topics. The conference targets those professionals who want to advance their skills through intense, half-day workshops that include case studies, tools, and templates. The event typically draws 300-450 attendees. Sponsorship opportunities include exhibit pedestal, coffee break sponsorship, conference program advertising, and guest keycard sponsorship. Download the Prospectus for a complete list.

HDI Technical Service and Support RoadShow Events
HDI RoadShows bring one-day conferences and training opportunities to industry professionals around the country several times a year. These events attract IT service and technical support professionals at all levels and from a variety of industries. Sponsorship and marketing opportunities include: exclusive conference sponsorship; conference folder inserts; conference pens, notepads, and folders; lunch breaks; and prize giveaways. Download the Prospectus for a complete list.

For additional information, call James Lloyd at 212.600.3375 or email him.