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Feb 21, 2012 - 1:00 p.m. EST
Throughout history, logic demanded that anyone seeking a thing must find it wherever it IS. Today, those who desire a thing to be found must place it where the people look. Even a few years ago, if someone wanted information, they would have to make a trip to a library, search the card catalogue and browse the stacks. Today, if an information provider wants us to find their data, they hire search engine optimization consultants to make sure we find it where we look.
It’s no longer enough to “put your data out there” for people to come find it. If you build it, they may not come: there’s just too much data out there. Now, you have to deliver it to them where they are! Tristan outlines the emergence of social as a channel and how SEO optimized self-service content can both deflect incoming contacts and be used by support staff to resolve social media mentions. See how organizations integrate social media monitoring, technical support and knowledge management in a multi-channel, self-service centric workplace.